AMSTERDAM, HOLLAND (November 24, 2009) - M-1 Global and Strikeforce announced today that the international audience reports from broadcasters all over the world revealed an unprecedented number of viewers for the November 7th “Fedor vs. Rogers” MMA event from Chicago, Illinois.  

“We are extremely happy with the preliminary broadcast reports,” said M-1 Global CEO Joost Raimond.  “The demographics of these numbers were very promising as our network broadcasting partners in the U.S., Russia, and Korea reach an enormous audience alone.  Coupled with a dozen other countries and our successful internet stream in Japan and other territories, all early accounts and indications tell us that “Fedor vs. Rogers” delivered worldwide more than any other MMA show in the history of the sport,” concluded Raimond.

Scott Coker, founder and owner of Strikeforce and experienced MMA promoter responded "We are thrilled with the tremendous viewership figures that the Fedor vs Rogers event generated overseas.  The results clearly demonstrate the appreciation that fans worldwide have for a number of M-1 Global and Strikeforce mixed martial arts superstars including the number one fighter on the planet - Fedor Emelianenko - and his opponent Brett Rogers."

In total, over 25 million MMA fans all around the world were treated to a vintage performance from the world’s greatest MMA fighter, Fedor Emelianenko.  The main event of Fedor vs Rogers reached an impressive 5.46 million viewers in the United States on the CBS Network. The fight was also broadcast in Fedor’s native Russia by “Channel 1,” Russia's largest television network, and reached 16 million viewers in Fedor’s home country.  In addition, “Fedor vs. Rogers” was broadcast to millions of viewers in Korea on SBS, one of the 3 major national South Korean networks, as well as television networks in China, Latin America, United Kingdom, New Zealand, Ukraine, Finland, Africa, Turkey, Israel, Indonesia, Bulgaria, Romania, and Malta.   Live internet streams of the “Fedor vs. Rogers” bout generated ground-breaking viewer numbers in Japan and all over the world and these numbers continue to grow through Video on Demand.
 
'”CBS was proud to be the U.S. broadcaster in a fight seen by millions domestically and by millions more around the world,” commented CBS Senior Executive Vice President Kelly Kahl.  “Strikeforce and M-1 Global put together a great card, showcasing some of the best fighters in the world.  Our ad sales for the fight were strong, especially for advertisers that target young men -- a group with a growing appetite for MMA." 
  
About STRIKEFORCE      
STRIKEFORCE (www.strikeforce.com) is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made history with its “Shamrock vs. Gracie” event, the first sanctioned mixed martial arts fight card in California state history.  The star-studded extravaganza, which pitted legendary champion Frank Shamrock against Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose's HP Pavilion, played host to a sold out record crowd of 18,265.  Since 1995, STRIKEFORCE has been the exclusive provider of martial arts programming for ESPN and, after 12 years of success as a leading, world championship kickboxing promotion, the company unveiled its mixed martial arts series with “Shamrock vs. Gracie.”  In May 2008, West Coast Productions, the parent company of STRIKEFORCE, partnered with Silicon Valley Sports & Entertainment (SVS&E), an entity created in 2000 to oversee all business operation aspects of the San Jose Sharks and HP Pavilion at San Jose.

About M-1 Global
M-1 Global (www.m-1global.com) has been one of the leading Mixed Martial Arts (MMA) organizations in the world for over a decade. M-1 has promoted over 150 shows worldwide since 1995.  Billed as the "World Cup of Mixed Martial Arts," the M-1 Challenge is a full season of MMA events that showcases some of the best up and coming MMA fighters in the world. Broadcast to over 90 countries around the world, including HDNet in the United States, the M-1 Challenge pits teams of five fighters representing their respective countries against each other for international bragging rights and the title of M-1 Challenge Champions. Fighters who succeed on the M-1 Challenge's international breeding ground will earn the opportunity to participate in major MMA events presented by M-1 Global.

About White Chocolate Management
White Choclate Management (www.whitecm.com) has been one of the premiere management agencies in thw world over the past decade assisting in the careers of such athletes and artists as Fedor, Diego Sanchez, Rampage Jackson, Cheick Kongo, Tyrone Spong, Hermes Franca, Rob Kaman, Tony Schiena and many others. White Chocolate Management also produces events for The Revolution Fight Club www.revolutionfightclub.com and several of these fighters have gone on to such organizations as the UFC, WEC, M1 Global and many others.
 
Strikeforce: Mike Afromowitz       +1 917-566-8754              mafromowitz@STRIKEFORCE.com       
M-1 Global:Jacob Schaap               +31 646 722 019              Jacob.schaap@m-1global.com

White Chocolate Management   +1-954-921-1311
Reed Wallace                                                   Reed@whitecm.com
Connie Coopersmith                                          Connie@whitecm.com