About Us

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White Chocolate Management is a full service sports media & management agency specializing in marketing, promotion, management, and development of multimedia brands for athletes and celebrities.



Reed Wallace-Founder and President

Mr. Wallace has been President of Moscow Finance Group where he provided commercial and residential space for the US Government AID program in Russia and Amadeus, the European Airline, hotel and car rental booking System. He was the exclusive distributor of “Rooms-To-Go” furniture and Givenchy watches in Russia, sold Television programs in partnership with Sir David Frost to Russian Television and lectured at the US Embassy Commercial Department to new American companies entering the Russian Market. Mr. Wallace was a member of the “Capital Markets Committee of the American Chamber of Commerce in Moscow, provided consulting services to the directors of firms such as Amoco , Boeing, Coca-Cola, Ernst &Young, BBC, CBS, Bosch-Siemens, etc.

Mr. Wallace also spent several years in the payment processing industry and developed “The Magic Card” prepaid products with Earvin Magic Johnson, NBA legend and owns and operated a “Green” light electric vehicle business focused on branding and distribution of electric bicycles called New Age Cycles.

He speaks Russian, Spanish, German and English.



Kevin Wynne-

KEVIN WYNNE has over 17 years of sports industry experience and is currently President & Chief Executive Officer of NICAL Sports & Media Group, Inc., a Sports Marketing Consulting firm founded by Wynne in 2004. Wynne has an array of clients and diverse experience. He just completed a 2-year engagement performing a complete organizational and operational analysis of a sports and entertainment company generating $70 million in annual revenues. Wynne created and implemented a restructuring plan that included streamlining sales and marketing, reorganizing the company’s insurance program resulting in a substantial increase in coverage while achieving over a 40% reduction in premiums, and revitalizing sales of sports programming in international markets resulting in an increase in foreign television revenues of over 200%. During this engagement, he also assumed the role of acting Chief Operating Officer, running day-to-day business operations of the company.

Wynne also advises leading sports promoters on litigation strategies and dispute resolution, as well as strategic business initiatives including the exploitation of film libraries and the development of new television outlets. Wynne’s role includes negotiating television deals for major sporting events including pay-per-view license agreements with U.S. and foreign distributors, rights agreements with U.S. and foreign premium cable networks, and closed circuit exhibition agreements with international distributors.

Lastly, Wynne manages events for various sports promoters. He negotiates site agreements, establishes arena ticket pricing, develops and implements marketing/publicity plans, and settles events with the arenas. In this role, Wynne also conducts site surveys with TV producers and arena staff to establish camera positions and production seat kills, and advises arenas on production load-in and load-out schedules, event presentation, arena staffing, security procedures, issuance of credentials and press accommodations. The seven events that Wynne has managed have collectively drawn over 100,000 fans and generated total gate receipts of over $19 million. One of Wynne’s events generated the highest live gate receipts for a sports event in the history of the Verizon Center in Washington, D.C.

Prior to starting his own consulting business, Wynne served as Vice President of Sports & Consumer Sales at Madison Square Garden from 1998-2004. At the Garden, Wynne served in a variety of roles overseeing major sports events and sales operations for MSG’s professional sports teams and entertainment properties. He joined MSG to revitalize its position as the leading venue for major championship boxing and made an immediate impact by successfully negotiating for the rights to the heavyweight championship match between Evander Holyfield and Lennox Lewis in March 1999. Acquiring that fight over strong competition from Las Vegas casinos required MSG to put up the largest guarantee in its history to secure any event — $8.3 million. Wynne represented MSG on a multi-city press tour to promote the Holyfield-Lewis match and successfully managed the marketing and production of the event. The Holyfield-Lewis bout became the highest grossing single night event in the Garden’s history generating total revenues of $12.4 million in ticket sales, sponsorships, merchandising and concessions. KEVIN C. WYNNE BIO – PAGE 2

The following year, Wynne garnered more acclaim by closing a deal to host the first sporting event to be presented at the historic Radio City Music Hall. In January 2000, Roy Jones defended his light heavyweight title on the same stage graced by the world famous Radio City Rockettes. That event generated the highest single night gross in Radio City’s history. Having one more MSG venue record to break, Wynne booked a world welterweight title fight between Shane Mosley and Vernon Forrest in January 2002 held in The Theater at Madison Square Garden. That event generated the highest single night gross in the history of MSG’s Theater. As a result of these accomplishments, International Boxing Digest named Wynne one of “The 25 Most Influential People in Boxing.” He was the only arena or casino executive named to this list.

Wynne’s sports responsibilities at MSG included more than just booking and managing boxing events. He also booked and managed the marketing and staging of college and high school basketball, track meets and special events. Wynne’s Sports Group generated up to $22 million in annual revenues for MSG.

On the sales side, Wynne managed MSG’s Group Sales staff which sold over 650,000 tickets annually and generated over $30 million in yearly sales for various MSG and Radio City properties, including the New York Knicks, New York Rangers and Radio City Christmas Spectacular. In addition, Wynne directed MSG’s Luxury Suite unit which generated over $43 million in annual revenues.

Prior to joining MSG, Wynne worked at International Management Group (IMG) in several capacities. He joined IMG’s Cleveland headquarters in 1995 as Director of Client Retirement Planning, advising IMG’s celebrity clientele on retirement planning strategies. Thereafter, Wynne expanded his role to provide comprehensive financial planning services such as tax planning, investment management, estate planning and insurance consultation. He later started a boxing division at IMG and became its first president, helping to recruit Evander Holyfield as a marketing client and coordinating worldwide marketing opportunities for the world heavyweight champion. Before IMG, Wynne learned the boxing business in Detroit as General Counsel and Business Manager for the Kronk Boxing Team and its founder/president, Emanuel Steward.

Wynne earned a BA in Engineering from Lafayette College and a JD from the University of Maryland Law School. After completing law school, he started his professional career as a business and tax lawyer with the Baltimore law firm of Whiteford, Taylor and Preston. While working full-time, Wynne also earned an LLM in Tax Law from the Georgetown University Law Center.

In addition to his professional accomplishments, Wynne’s community activities have included serving on the advisory boards of the Harlem Jazz & Music Festival and the National Black Sports & Entertainment Hall of Fame & Museum. Wynne has also participated in panel discussions at sports conferences on such topics as “Event Marketing: What it takes to put on a great event?” and “Facility Management: Keeping Suites Full.” Wynne also taught as an adjunct professor at New York University’s Robert Tisch Graduate School for Hospitality, Tourism and Sports Management where his courses included “Entertainment & Marketing of Major Sports Events” and “Management of Sports Operations.”


Daniel Torres- Hanshi Daniel Torres – 9th Degree Red/Black Belt in JuJitsu . Professional MMA Judge/Referee

In the history of MMA there is only one-9th Dan Red/Black Belt in JuJitsu with forty years (40) of training and that is Hanshi Daniel Torres also known as Prof. Daniel Torres who work for the State of Florida Boxing Commission since 2002 and license as a Professional Mix Martial Art Judge/Referee, Professional Boxing Judge, and Professional Kickboxing Judge. In addition, License in Puerto Rico as Professional MMA Judge/Referee. Hanshi Torres’ dedication and commitment to the Martial Arts Community has allowed him inductions into several Martial Arts Hall of Fames. He has appeared in Action Martial Arts Magazine Collectors Cards 1998, 1999 and 2000.


Connie Coopersmith-As a partner in White Chocolate Management and the Revolution Fight Club, Coopersmith is at the forefront of the explosion of Mixed Martial Arts, the fastest growing sport in the world.  WCM was invited by the USO and the Pentagon to train American troops in Kuwait and Iraq and on US military bases. In addition the multimedia company and talent agency has produced and promoted fights in the US and abroad.

Connie Coopersmith is also the founder and owner of Swallow the Sun, LLC, a communications, marketing and events company.

Since 1992, she has served as a senior advance and special projects aide for President Bill Clinton, Secretary of State Hillary Clinton, Vice President Al Gore, Vice President Joe Biden and President Barack Obama.

Events she has produced or orchestrated include international forums, presidential inaugurals, debate prep, speeches, book tours, fundraisers, multi-laterals with heads of state, live television venues and emergency visits to disaster regions.

In 2004, she served as the executive director of Diplomats and Military Commanders for Change, a first ever alliance of retired senior level ambassadors, military commanders and former heads of the CIA who coalesced and campaigned for vigorous new diplomatic initiatives.

In addition, Coopersmith has worked closely with the ongoing efforts of the Clinton Foundation and the widely lauded Clinton Global Initiative. Her event, The Taste of Thailand, a project for the Royal Kingdom of Thailand, raised funds for tsunami relief. She served as the executive producer of the National Hispanic Foundation for the Arts and EcoVision.  She joined forces with Shaquille O’Neal and the Safe Surfing Foundation to launch pioneering Internet safety programs for children.  Teamed with Warner Brothers Publications and Quincy Jones, she spearheaded a new national initiative for music and arts education in public schools.

Coopersmith has produced live music concerts and international fundraisers including most recently the SOS Benefit for Haiti with BET and MTV Networks.

Formerly the editor in chief of SPUR Magazine, she helmed the international publication noted for its illustrious photos and writing. Connie Coopersmith has also been a key member of Emmy Award winning teams in televised sports for four major networks and has executed special projects for the National Football league.

She has also developed original television programming including  shows for PBS and television pilots for Dick Francis, The Shakespeare Guild and The Travel Channel.

Through Swallow the Sun Communications, she has launched numerous charitable events and ongoing business entities, developing marketing, publicity, multimedia platforms, websites and product development.